Genre:
Sci-fi
Genre conventions – content:

Genre conventions – production techniques
Stylistically, sci-fi films place a massive emphasis on CGI and lavish costuming in order to portray their futuristic surroundings. Costumes include a lot of metal, helmets, tight clothing, and body modifications, like a bionic eye or flashy blue metal arm. Sci-Fi films also often include lots of explosions, shootouts and crashes to bring in an element of action. They are also known to use establishing shots at the beginnings of the film to show the futuristic city or spaceship, usually constructed with CGI. In terms of set design, while most of it is CGI, a lot of the physical components include electronic equipment, neon lighting, silver accents, etc. Sci-Fi films often use fast panning and tracking shots to follow the action and create tension. At times, they also employ Horror genre tropes and conventions to create fear and suspense. Audio-wise, most sci-fi films include a fast-paced soundtrack, mixing electronically produced pieces with loud booming songs, like in Thor Ragnarok, where songs like Led Zeppelins Immigrant Song to set the mood.
Institutional conventions – how is genre marketed
Sci-fi films use a multitude of different marketing techniques, but the most notable is the big stunt. When Cloverfield first began marketing, they created a massive publicity stunt using myspace, fake news articles and other sources to create a viral sensation online, and bring people in to watch the movie. Another example of a publicity stunt is District 9's usage of public signs on benches, in bathrooms, on doors and practically everywhere that exclaim this area was for human's only, a plot point from the movie, and told them to report any alien sightings, another plot point. Another marketing technique for sci-fi films is the good vs. evil trailer, where the trailer immediately sets up the main conflict of the movie with a good vs. evil dichotomy. An example of this is the recent Star Wars movie, where the trailer showcased Rey and Kylo's fights in the movie and set up their struggle.
Film/magazine sample #1 – Blade Runner (1982)
Blade Runner is a classic sci-fi film, combining a futuristic cityscape, advanced AI and strangely enough, film noir elements to create a masterful commentary on questions like "What does it mean to be human?" "What is reality?" "What is the difference between real memories and artificial memories?" "How does our environment affect us?" "What are the moral issues we face in the creation of artificial people?". The movie follows Harrison Ford’s Deckard, a detective on the Blade Runner squad in 2019’s Los Angles, tasked with the job of hunting down illegal “replicants” androids who are exactly like humans, except they lack empathy. Because Blade Runner is a crossover between the film noir genre and sci-fi, Deckard is a mix of both genre tropes, a wise-cracking, cynical, hardboiled detective who is arrogant and has an indifferent (almost cruel) perception of the replicants, who through the story goes on a journey to reinvent himself and change his opinions on the replicants. When contrasting Deckard with other sci-fi heroes, he is a very rare character, as his claim to heroism isn’t some sort of special power, but instead Deckard is an ordinary man, confronted with a with a situation in which he may either escape or be seduced by his environment, and whose testament of courage is that he does not resign himself to the morose life of his contemporaries. Since Blade Runner can be considered a study of the individual's emptiness in the face of his society, Deckard succeeds in doing what few characters in Hollywood science fiction have done: He outgrows his futuristic world and reestablishes his worth as a human being, something which, though not as spectacular as defeating a squadron of invading aliens or slaying a monster, is nonetheless just as triumphant – and, in a dystopian future, something even harder to accomplish. While the narrative doesn’t follow a typical journey to find a “holy grail” object, it follows Deckard journey of self-reflection. Deckard is matched by an atypical antagonist for the sci-fi drama, a replicant named by Roy who is desperate to survive past his 4-year time limit. Roy is a modern retelling of Mary Shelley’s Frankenstein monster, an unwanted and alienated monster, created by a scientist to die. In contrast to normal sci-fi villains, Roy’s motives are driven by self-preservation and the wish to live, a confrontation of the corporate system who created him to use him then left him to die.
Despite its characters straying from the stereotype of sci-fi films, the production design can be considered one of the greatest examples of sci-fi films. The movie is set in 2019 Los Angles, a grimy and beat down city, where the lowest dregs of society live. Of course, as this is a sci-fi film, Los Angles is decked out in full techno style, with soaring buildings, flying cars, and massive digital billboards that spout commercials 24/7. Artificial neon light has replaced natural sunlight and the huge illuminated adverts add to the sense of disorientation. The humid streets are crowded with inhabitants who speak in a strange, yet familiar language and the frequent downpour of heavy, warm rain onto the waste-filled streets emphasize the sense of claustrophobia. In terms of camera shots and editing, Blade Runner uses music, camera angles and lighting to manipulate our empathy for characters. We feel close to Deckard, Rachel, Roy, Pris, and Zhora, but distanced from Tyrell, Bryant and Leon. The low and high camera angles depict Roy as dominant over Deckard on the roof scenes. The establishment scene is threatening, haunting, mechanical, synthesized, a representation of this new version of L.A. The lighting is often dark, subtle, and low key. As far as costumes go, the designers went back to classic film noir for inspiration, Deckard’s coat, and Rachael’s Joan Crawford-esque shoulder pads as examples.
Film/magazine sample #2 – Ghost in the Shell (1995)


More Examples
3. The Matrix (1999)
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